5 ways Squarespace’s AI can help build and grow your website

Squarespace's Design Intelligence tools allow you to effortlessly create professional websites tailored to your unique vision.

Building a website from scratch used to be rough as guts. You basically had 2 options: learn to code, or pay some weird bearded guy to do it for you.

Then Squarespace revolutionised website creation.

For more than 2 decades, Squarespace's design experts have helped customers build unique websites with an innovative drag-and-drop interface. The results are quick, effortlessly sleek and affordable.

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Now, Squarespace is shaking things up again with Design Intelligence - a new suite of AI tools that make website creation even easier.

Whether you're running your own business or pursuing your creative side, Design Intelligence allows you to precisely realise your vision with zero technical know-how.

Here are five ways Squarespace's AI tools can help you build and grow your website.

1. Blueprint AI: The building blocks to your dream website

Blueprint AI is the secret sauce powering Squarespace's AI. It allows you to quickly generate a website skeleton via menu selections and instructions.

Crucially, the results are fuelled by your own text prompts - you tell Blueprint AI what you want the site to do, who it's for, tone of voice, page layouts and so on. It then builds a real-time preview from the ground up based on the information you provided.

The entire design process is laser-focused on your brand from the get-go. (Most website builders force you to choose a generic template and then make manual changes, with very mixed results.)

It can even provide bespoke text and images as a starting point.

Find your site's Blueprint

2. Site Themes: Explore your content in different styles

One of the standout features of Squarespace AI is the ability to quickly test your site's content with a variety of skins or themes. This feature is great if you want to experiment with different styles before committing to a final design.

With just a few clicks, you can see how your content appears in various menu layouts, colour palettes and font pairings. This flexibility ensures that your website not only matches your brand but can effortlessly adapt to its evolving personality.

Costly and time-consuming redesigns are now a thing of the past.

Explore site themes

3. Brand Identity: Keep your website fresh and relevant

As your website evolves with more pages and services, Squarespace's Brand Identity tool ensures your brand isn't lost in the noise.

The service keeps track of the core fundamentals, including your nominated industry and the personality of your brand. It's basically a design bible that informs every AI recommendation that follows.

The keywords can be updated at any time. Whether you're launching a new product line or rebranding, you can rest assured that the generated content always fits your brand's identity.

Create your brand identity

4. Generative Imagery: Customise your website's look and tone

Squarespace's AI image generator is a game changer when it comes to creating unique visuals for your website. The tool allows you to generate custom images that align perfectly with your brand's aesthetic.

Whether you're showcasing products, services, or creative projects, Blueprint AI can generate images almost instantly based on your text prompts. Simply input your preferences, and the AI will create visuals that match your website's tone and style.

Not happy with the results? You can tweak and refine the output until it matches the vision in your head. It's almost like having a professional designer on your payroll.

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5. AI Writer: Tailor-made copy for your brand

Struggling with writer's block? No worries! Squarespace's generative text can assist in creating high-quality content for your website, including homepage copy, product descriptions and email campaigns.

AI Writer adapts to your brand's tone and style, ensuring that the generated content is an authentic match. This is a huge time-management hack for anyone who sells online, allowing you to add product descriptions and photo captions at scale.

You can also use it to make automated improvements to SEO, resulting in more customers visiting your page.

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