Amazon Big Smile sale is coming: Here’s what to expect

Everything you need to know about Amazon Australia's upcoming Big Smile shopping sale.

Top picks

Amazon Big Smile is an annual sales event that promises substantial savings on fashion, beauty, tech, homewares and more.

It is the marketplace's biggest online sale event, behind Amazon Prime Day. You can expect discounts of up to 70% off across all major categories.

Here are the key things you need to know about the sale, including what to expect and early deals.

What is the Amazon Big Smile sale?

Amazon Big Smile sounds like a teeth whitening sale. In reality, it's a precursor to Amazon Prime Day with a similar selection of deals (albeit not on quite the same scale.)

There will be deals across all major categories with an emphasis on home appliances, apparel and tech.

When is the Amazon Big Smile Sale?

Amazon's Big Smile Sale takes place in the first half of the year, typically around March-April. Dates have not yet been announced for 2025, but we're anticipating it will appear any day now. (So keep your eyes peeled!)

Early deals and coupons

You can check out Amazon's latest deals by heading to its Big Smile sales page. Simply click on the category icons to find what you're looking for.

Alternately, we've handpicked some of Amazon's best offers below.

Amazon Amazon

Air fryers starting at $29.99

Amazon Amazon

FREE DashPass from DoorDash for 2 Years

Ends

Amazon Amazon

Up to 60% off PlayStation 5 games

Amazon Amazon

$20 off your first beauty products purchase

Amazon Amazon
SALE

Up to 50% off clearance limited edition wines and spirits

Get deal
SALE
Amazon Amazon

Up to 50% off selected books

Amazon Amazon

Up to 50% off + FREE shipping on select luggage

Amazon Amazon
Editor's Pick

Up to 20% off Apple Airpods

Get deal
Editor's Pick
Amazon Amazon

Up to 38% off Garmin smartwatches

Amazon Amazon

Up to 70% off over 700 Kindle titles

Amazon Amazon

FREE delivery on your first eligible order

Amazon Amazon

42% off LG 27GP850 27” QHD Nano IPS 165Hz Gaming Monitor: $349

Ends

Amazon Amazon

25% off LG 32UR500 32” 4K Display, HDR10, FreeSync: $374

Ends

Amazon Amazon

34% off Fisher-Price Little People Toddler Learning Toy: $59

Amazon Amazon

33% off LEGO Disney Simba The Lion King Cub: $20

Amazon Amazon

33% off LEGO City Burger Van: $20

Amazon Amazon

19% off De'Longhi 360° Cooling Pedestal Fan

Amazon Amazon

21% off LEGO Super Heroes Marvel Dancing Groot: $55.20

Amazon Amazon

25% off LEGO City Yellow Construction Excavator: $60

Amazon Amazon

25% off Matrix Biolage VolumeBloom Shampoo

Amazon Amazon

27% off Breville the Smart Grinder Pro Coffee Grinder: $329

Amazon Amazon

37% off Philips 7000 Series Airfryer Combi XXL: $379

Amazon Amazon

41% off Logitech Lift Vertical Ergonomic Mouse: $77

Amazon Amazon

2San Lyher Rapid Antigen COVID Test Kit 5 Pack for just $19.99

Amazon Amazon

41% off John Frieda Violet Crush Purple Shampoo, 250 ml: $12.39

Amazon Amazon

42% off De'Longhi Electric Coffee Grinder: $249

Amazon Amazon

51% off Philips Essential Air Fryer (4.1 L): $98

Amazon Amazon

22% off King C. Gillette Double Edge Safety Razor Blades 10 count

Amazon Amazon

38% off Sukin Natural Deodorant

Amazon Amazon

45% off Dragon Age: The Veilguard - PlayStation 5: $44


What kind of deals can you expect?

While we can't share this year's deals just yet, you can rest assured that there will be plenty of genuine bargains up for grabs. To give you an idea, here are some of the best offers from Big Smile Sale 2024:

  • Up to 50% off Amazon devices
  • 52% off Instant Pot Vortex Plus 5.7L Air Fryer
  • Half-price Sunbeam coffee machines
  • 30% off bestselling LEGO sets
  • 50% off Black & Decker home and gardening supplies
  • 40% off Instant Pots and accessories
  • 70% off selected PlayStation 5 games
  • Up to 40% off Nike footwear
  • 40% off select ECOVACS Robot Vacuum Cleaner
  • Up to 50% off Philips kitchen appliances
  • 40% off select Sennheiser headphones
  • Up to 80% off big-brand beauty products
  • 68% off select UGG boots
  • 25% off Pepsi Max 30 x 375ml cans

We're expecting to see thousands of deals similar to the above during this year's Big Smile sale. Watch out for our full deals roundup, coming soon.

Will the Meta Quest 3 be on sale?

One of the Amazon store's most popular products is the Meta Quest 3. This virtual-reality Meta headset normally retails for $499.99 and has never been on sale.

While we wouldn't bet on Amazon offering a discount during its Big Smile sale, don't rule it out completely. If a deal does materialise, it will likely take the form of a free bundled game or accessory.

What about Amazon Prime?

Amazon Prime is a premium subscription service for Amazon shoppers that costs $6.99 a month in Australia. It offers a whole host of benefits, including:

  • Free 2-day domestic delivery.
  • Free standard international delivery on eligible orders over $49.
  • Prime Video: A Netflix-style streaming service with over 7,000 movies and TV shows.
  • Amazon Music: A Spotify competitor boasting 2 million songs.
  • Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store.
  • Prime Gaming: Free access to a selection of PC games, with more added every month (plus free in-game loot for select titles).
  • Access to 12 subscriptions via Prime Video Channels.

You don't need to be an Amazon Prime member to take part in the Big Smile sales event. With that said, joining will grant you access to free shipping and exclusive deals.

Deal

FREE 30-day trial for Amazon Prime

Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.

Want even more savings? Head over to Sales Finder, or check out today's Top Daily Deals.

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Written by

Lead shopping editor

Chris Jager is the lead shopping editor at Finder, specialising in consumer technology and hunting down the best deals. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age. Before joining Finder, Chris was the editor of Lifehacker Australia for five years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro 80s computers while juggling 3 TikTok-obsessed daughters. See full bio

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