Here's how and when to land the best bargains this Amazon Prime Day.
The EOFY sales haven't even finished yet, but the next major shopping event is already on the horizon.
From 8 July, Amazon Prime customers can score huge discounts across thousands of tech, gaming, fashion, beauty and home products during a 7-day sale known as Prime Day.
Amazon is tipping Prime Day 2025 to be its biggest sale ever - and that includes Black Friday.
Let's delve into what we currently know about Amazon Prime Day 2025, including early-bird deals you can get right now.
Deal
FREE 30-day trial for Amazon Prime
Verified 3 days ago
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Amazon Prime Day is set to take place on 8-14 July, giving you 7 days filled with incredible deals to look forward to.
What's it all about?
During Amazon Prime Day, exclusive discounts are made available to Amazon Prime subscribers across the entire website. Frequently, these prices reach all-time lows for various products.
It is essentially Amazon's answer to Black Friday, with most retailers and brands actively participating in the sale.
There's a catch though: to get the deals, you need an Amazon Prime membership. If you haven't done so already, now is a great time to get a free 30-day trial.
Deal
FREE 30-day trial for Amazon Prime
Verified 3 days ago
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Joining via the link above will allow you to grab Prime Day deals without paying anything extra (provided you cancel your membership within 30 days.)
What kind of deals can you expect to see?
This question invites speculation, but one thing is for sure: Amazon's own products, such as Echo smart speakers, Kindle ereaders and Fire TV Stick streaming devices are likely to receive significant price cuts.
At a recent media event, Amazon revealed some of the brands that will be available during the sale. This included Dyson, PlayStation, adidas, LEGO, Sodastream, Anker, ecovacs, The North Face, L'Oréal Paris and Bissel.
Confirmed brands include the following:
Dyson
PlayStation
adidas
Ecovacs
LEGO
Instant Pot
Sodastream
Anker
The North Face
L'Oréal Paris
Bissel
Cocobella
Logitech
The North Face
We predict there will be a price-cut for the Meta Quest virtual reality headset, but nothing is confirmed yet.
If past sales are anything to go by, you can also expect discounts of up to 40% on leading shoe brands including Nike, Vans and New Balance.
No matter what product category you've had your eye on, chances are it will be represented on Amazon Prime Day.
What is Amazon Prime?
Amazon Prime is a premium membership to the Amazon marketplace that provides a wide range of perks and benefits, including:
Free 2-day domestic delivery
Free same-day delivery in select areas
Free Standard International Delivery on eligible orders over $49
Prime Video: A Netflix-style streaming service with thousands of titles
Amazon Music: A Spotify competitor boasting 2 million songs
Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store
Prime Gaming: Free access to a selection of PC games, with more added every month
An Amazon Prime subscription in Australia now costs $9.99 per month, or $79 per year.
When it launched in Australia, Amazon Prime only cost $4.99 per month.
Nevertheless, the service remains highly affordable compared to in the USA where customers pay US$14.99 - the equivalent of around $23 AUD.
Amazon Prime Day officially kicks off on 8 July, but there are already stacks of early-bird deals available. Use the search box below to find specific brands or products,
Shop air fryers at Amazon from top selling and high rated brands like Ninja, Cuisinart, Instant Pot, Oster, Midea and more with prices starting from just $33.57. Uses significantly less oil than deep frying, reducing fat and calorie intake. Cooks food faster than traditional ovens due to the concentrated heat and air circulation. T&Cs apply.
Enjoy FREE delivery on eligible DoorDash orders and other DashPass benefits with a FREE 2-year DashPass membership on Amazon. Valid for new and current Prime members. T&Cs apply.
Grab up to $170 discount and FREE delivery on select luggage and duffel bags from top brands such as Samsonite, Wanderlite, American Tourister, Rockland and more at Amazon. While stocks last. T&Cs, exclusions apply.
Get up to 36% off NBA 2K23, Dead Space, The Last Of Us, Hogwarts Legacy, Call of Duty: Modern Warfare 2 and more at Amazon. Hurry, while stocks last. T&Cs apply.
Grab the Super Mario RPG for Nintendo Switch at 29% off. Now only $59 (was $79.95) at Amazon for a limited time only and while stocks last. T&Cs apply.
Say goodbye to pet mess stress, Amazon’s scrubbing 25% off Nature’s Miracle Advanced Dog Stain & Odour Eliminator, a powerful enzymatic formula that tackles urine, feces, vomit, and more while discouraging re-soiling with a fresh scent. Safe for carpets, hard floors, furniture, and clothing, this 1-gallon miracle worker is a must-have for every dog-loving home. Limited-time offer, Terms & Conditions apply.
Get 21% off the Garmin vívoactive® 5, a sleek smartwatch with a vibrant AMOLED display, up to 11 days of battery life, and wellness tools like Body Battery™, sleep coaching, and over 30 sports apps. Designed for comfort and confidence from morning meetings to evening workouts. Limited-time offer, Terms & Conditions apply.
Build bright minds at home, Amazon’s taking 39% off the Asonwell Magnetic Tiles 60-Piece Set, a hands-on STEM favourite that teaches geometry, magnetism, and creative problem-solving through colourful 3D play. A must-have for homeschoolers and curious kids aged 3 to 10+. Limited-time offer, Terms & Conditions apply.
Deal
19% off LEGO City Yellow Construction Excavator: $65
A detailed and realistic toy digger truck for kids aged 8 and up. Features tough tracks for navigating various terrains. Limited time offer. T&Cs apply.
Old Price: $79.99
New Price: $65
Features a LEGO brick-built model of baby Simba from Disney's The Lion King. Released to celebrate the 30th anniversary of The Lion King movie. Limited time offer at Amazon. T&Cs apply.
Old Price: $29.99
New Price: $20.00
Deal
16% off LEGO Super Heroes Marvel Dancing Groot: $59
A fun and interactive model of Groot in a flower pot. Features a handle at the back of the pot that kids can turn to make Groot "dance" with moving head and posable arms. Limited time offer. T&Cs apply.
Old Price: $69.99
New Price: $59
Deal
12% off Fisher-Price Little People Toddler Learning Toy: $79
Specifically created for small hands and developmental stages of toddlers. Encourages storytelling, role-playing, and creativity. Limited time offer at Amazon. T&Cs apply.
Old Price: $89.99
New Price: $79.00
Features a toy burger van with a detachable mobile fast-food stand. Includes a vendor minifigure and a customer minifigure with a hearing aid. Limited time offer at Amazon. T&Cs apply.
Old Price: $29.99
New Price: $22
Save 38% off the Devanti 5kg Portable Washing Machine, now just $189.95 (down from $307.99) on Amazon. Ideal for camping, travel, or small spaces, this model features a 5kg wash capacity, a powerful wave pulsator, and a spin-dry basket. Valid for a limited time only. T&Cs apply.
Deal
42% off Philips 7000 Series Airfryer Combi XXL: $346
Get 42% off the Philips 7000 Series Airfryer Combi XXL on Amazon. 8.3L capacity, suitable for cooking for 7+ people or a 2kg whole chicken. Automatically adjusts cooking time, temperature, and airflow for even cooking and desired crispness. While stocks last. T&Cs apply.
Enjoy 25% off the iconic Lagavulin 16 Year Old Single Malt Scotch Whisky (700 ml) on Amazon, $165, down from the RRP of $219.99. Limited time only and while stocks last. T&Cs apply.
Chris Jager is the lead shopping editor at Finder, specialising in consumer technology and hunting down the best deals. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age.
Before joining Finder, Chris was the editor of Lifehacker Australia for five years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro 80s computers while juggling 3 TikTok-obsessed daughters. See full bio
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