Here's how and when to land the best bargains this Amazon Prime Day.
The EOFY sales haven't even finished yet, but the next major shopping event is already on the horizon.
From 8 July, Amazon Prime customers can score huge discounts across thousands of tech, gaming, fashion, beauty and home products during a 7-day sale known as Prime Day.
Amazon is tipping Prime Day 2025 to be its biggest sale ever - and that includes Black Friday.
Let's delve into what we currently know about Amazon Prime Day 2025, including early-bird deals you can get right now.
Deal
FREE 30-day trial for Amazon Prime
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Amazon Prime Day is set to take place on 8-14 July, giving you 7 days filled with incredible deals to look forward to.
What's it all about?
During Amazon Prime Day, exclusive discounts are made available to Amazon Prime subscribers across the entire website. Frequently, these prices reach all-time lows for various products.
It is essentially Amazon's answer to Black Friday, with most retailers and brands actively participating in the sale.
There's a catch though: to get the deals, you need an Amazon Prime membership. If you haven't done so already, now is a great time to get a free 30-day trial.
Deal
FREE 30-day trial for Amazon Prime
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Joining via the link above will allow you to grab Prime Day deals without paying anything extra (provided you cancel your membership within 30 days.)
What kind of deals can you expect to see?
This question invites speculation, but one thing is for sure: Amazon's own products, such as Echo smart speakers, Kindle ereaders and Fire TV Stick streaming devices are likely to receive significant price cuts.
At a recent media event, Amazon revealed some of the brands that will be available during the sale. This included Dyson, PlayStation, adidas, LEGO, Sodastream, Anker, ecovacs, The North Face, L'Oréal Paris and Bissel.
Confirmed brands include the following:
Dyson
PlayStation
adidas
Ecovacs
LEGO
Instant Pot
Sodastream
Anker
The North Face
L'Oréal Paris
Bissel
Cocobella
Logitech
The North Face
We predict there will be a price-cut for the Meta Quest virtual reality headset, but nothing is confirmed yet.
If past sales are anything to go by, you can also expect discounts of up to 40% on leading shoe brands including Nike, Vans and New Balance.
No matter what product category you've had your eye on, chances are it will be represented on Amazon Prime Day.
What is Amazon Prime?
Amazon Prime is a premium membership to the Amazon marketplace that provides a wide range of perks and benefits, including:
Free 2-day domestic delivery
Free same-day delivery in select areas
Free Standard International Delivery on eligible orders over $49
Prime Video: A Netflix-style streaming service with thousands of titles
Amazon Music: A Spotify competitor boasting 2 million songs
Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store
Prime Gaming: Free access to a selection of PC games, with more added every month
An Amazon Prime subscription in Australia now costs $9.99 per month, or $79 per year.
When it launched in Australia, Amazon Prime only cost $4.99 per month.
Nevertheless, the service remains highly affordable compared to in the USA where customers pay US$14.99 - the equivalent of around $23 AUD.
Amazon Prime Day officially kicks off on 8 July, but there are already stacks of early-bird deals available. Use the search box below to find specific brands or products,
Enjoy FREE delivery on eligible DoorDash orders and other DashPass benefits with a FREE 2-year DashPass membership on Amazon. Valid for new and current Prime members. T&Cs apply.
Shop air fryers at Amazon from top selling and high rated brands like Ninja, Cuisinart, Instant Pot, Oster, Midea and more with prices starting from just $34.99. Uses significantly less oil than deep frying, reducing fat and calorie intake. Cooks food faster than traditional ovens due to the concentrated heat and air circulation. T&Cs apply.
The SteelSeries Arctis Nova 5 Wireless Multi-System Gaming Headset offers powerful sound, AI noise-cancelling mic, and seamless switching between Bluetooth and 2.4 GHz with up to 60 hours of battery life. It's currently priced at $170.17, down 43% from the RRP of $299 on Amazon. This is the lowest price recorded in 2025 so far. T&Cs apply.
Grab up to 40% discount and FREE delivery on select luggage and duffel bags from top brands such as Samsonite, Wanderlite, American Tourister, Rockland and more at Amazon. While stocks last. T&Cs, exclusions apply.
Get up to 36% off NBA 2K23, Dead Space, The Last Of Us, Hogwarts Legacy, Call of Duty: Modern Warfare 2 and more at Amazon. Hurry, while stocks last. T&Cs apply.
Shop for gift cards for any occasion from a wide selection of brands, including Amazon, Apple, and more with prices starting from just $10. T&Cs apply.
Shop and get 27% off Breville the Smart Grinder Pro Coffee Grinder only at Amazon. Popular and versatile home grinder known for its user-friendly features and consistent grinding capabilities across various brew methods. Automatically adjusts the dose when you change the grind size, ensuring a precise amount of coffee grounds every time. Hurry while stocks last. T&Cs apply.
Say goodbye to pet mess stress, Amazon’s scrubbing 16% off Nature’s Miracle Advanced Dog Stain & Odour Eliminator, a powerful enzymatic formula that tackles urine, feces, vomit, and more while discouraging re-soiling with a fresh scent. Safe for carpets, hard floors, furniture, and clothing, this 1-gallon miracle worker is a must-have for every dog-loving home. Limited-time offer, Terms & Conditions apply.
Deal
33% off Sperax 3 in 1 Walking Vibration Pad: $199.99
Save 33% off the Sperax 3‑in‑1 Under Desk Walking Pad Treadmill on Amazon, now only $239.99 (was $199.99). Enjoy a powerful yet quiet 2.5 HP motor, LED display, remote & app controls, and compact foldable design - perfect for staying active at home or work. T&Cs apply.
Whip up everything from tender stews to fluffy rice with the Philips Viva 8L All-in-One Multicooker, now $199 (33% off), featuring 20 smart cooking functions, a durable ProCeramic+ pot, and fast pressure cooking to save time without sacrificing flavour. It’s the lowest price of 2025 so far - well below its typical $290+ tag - and a sizzling deal for home cooks looking to simplify meal prep with one powerful, do-it-all kitchen appliance. Limited time offer. T&Cs apply.
The VOPLLS 700ANSI 4K Smart Projector offers native 1080p resolution, auto focus and keystone correction, Wi-Fi 6 and Bluetooth connectivity, and built-in Netflix support, making it a versatile choice for home cinema enthusiasts. It's currently priced at $237.12. This is the lowest price recorded in 2025 so far and very likely close to its best ever on Amazon, making it the best bargain right now. T&Cs apply.
This humidifier offers both warm and cool mist options in a large 4.5 L tank with top‑fill convenience, LED display, remote control, timer, auto mode with humidity control, sleep mode and auto shut‑off, all while gently dispersing essential oils. It’s currently priced at $89.48 (25% off the RRP of $119.89). It's one of the lowest offers ever. A great time to bring soothing, aromatic humidity into your home. T&Cs apply.
The Philips PerfectCare PowerLife Steam Iron (GC3929/64) delivers up to 185g steam boost and features no-fabric-burns technology for safe, efficient ironing on everything from jeans to silk. Now, for only $99, a 38% discount at the RRP of $159 at Amazon. Valid for a limited time only. T&Cs apply.
The Philips Air Humidifier 2000 Series (HU2716/70) brings NanoCloud technology that spreads 99% less bacteria, features a 360° diffuser for even humidity distribution, a quiet sleep mode and digital humidity control, ideal for medium-sized rooms. It's currently priced at $229, down $20 from its RRP of $249. This is the lowest Amazon price of 2025 so far. Limited time only. T&Cs apply.
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Save 25% off the Brother MFC‑J6540DW A3 Colour Multi‑Function Printer, now just $299 at (was $399) on Amazon. Print, scan, copy, and fax up to 11″×17″ with fast 28 ppm speeds, dual-band Wi‑Fi, Ethernet, USB, and a touchscreen interface. Valid for a limited time only. T&Cs apply.
Deal
25% off Lagavulin 16 Year Old Single Malt Scotch Whisky 700ml: $165
Enjoy 25% off the iconic Lagavulin 16 Year Old Single Malt Scotch Whisky (700 ml) on Amazon, $165, down from the RRP of $219.99. Limited time only and while stocks last. T&Cs apply.
Deal
24% off The Ultimate Guide to Tarot in Paperback: $34.25
Save 24% off The Ultimate Guide to Tarot: A Beginner's Guide to the Cards, Spreads, and Revealing the Mystery of the Tarot (Paperback) on Amazon, now just $34.25 (was $45). Valid for a limited time only. T&Cs apply.
Deal
38% off Tineco Floor ONE S7 FlashDry Smart Cordless Wet Dry Vacuum Cleaner: $799
Get 38% off the Tineco Floor ONE S7 FlashDry Smart Cordless Wet Dry Vacuum Cleaner on Amazon. Features include long run time, dual-sided edge cleaning, self-cleaning system, and 70℃ hot air FlashDrying. Valid for a limited time only. T&Cs apply.
The Huawei FreeBuds SE 2 Wireless Headphones offer up to 40 hours of battery life, Bluetooth 5.3 connectivity, and a lightweight, ergonomic design for comfortable all-day use. They're currently priced at $55.50, a 44% discount from the $99 RRP, the lowest price recorded in 2025 so far. T&Cs apply.
The Anker Powerline II 3‑in‑1 Cable offers a durable braided design with one USB-C connector and three heads (USB-C, Lightning, and Micro USB), supporting fast charging and data sync, all in a tangle-resistant 1.8 m length. It’s currently $18.99, an impressive 21% off the $44.99 RRP. T&Cs apply.
Get your hands on the LEGO Star Wars R2‑D2 Model Kit, slashed to just $139 (30% off), featuring 1,050 pieces, rotating head, retractable third leg and info plaque for collectors and enthusiasts. Limited time offer. T&Cs apply.
Deal
20% off LEGO Harry Potter Diagon Alley Wizarding Shops Model Building Kit: $239
Add a showstopper to your display with the LEGO Technic Mercedes-AMG F1 W14 E Performance, now $239 (20% off), a premium 1:8 scale model featuring authentic details like working suspension, functional steering, a V6 engine with moving pistons, and adjustable DRS wing. This is the lowest price of 2025 so far and comes close to its all-time low, making it a prime opportunity for collectors to secure this precision-engineered tribute to Formula 1 performance. Limited time offer. T&Cs apply.
Bring Fortnite fun into the real world with the LEGO Fortnite Battle Bus, now $139 (18% off), packed with playful details, fan-favourite minifigures, and accessories for imaginative adventures on and off the battlefield. This is the lowest price of 2025 so far, well below the usual $169.99, making it a great gift for young Fortnite fans and LEGO lovers alike. Limited time offer. T&Cs apply.
Deal
29% off BRIO - Deluxe Railway Set 87 Pieces: $399.99
Get hands-on with creativity and engineering fun with the BRIO World Deluxe Railway Set (87-piece) now at just $399.99 (29% off), featuring battery-powered trains with lights and sounds, bridges, stations, cranes and tracks - all crafted from durable FSC-certified wood for imaginative open-ended play. This is the lowest price of 2025 so far - well under its typical $400+ Aussie retail - and even beats previous lows of around $275 internationally, making it a charming and educational bargain. Limited time offer. T&Cs apply.
Deal
31% off Goldair 7000BTU Portable Air Conditioner: $295.91
Beat the heat with the Goldair 7000 BTU 2‑in‑1 Portable Air Conditioner, now $295.91 (31% off), featuring both cooling and dehumidifying modes, remote control, 24‑hour timer, and smooth-rolling castors for easy room-to-room comfort. Limited time offer. T&Cs apply.
These Apple AirTags 4‑pack deliver precise location tracking via the Find My network, are compact with replaceable batteries, and integrate seamlessly with iPhones for effortless item recovery. Priced at $135.95 (18% off), this marks the lowest price in 2025 so far and equals the best recorded, matching the previous low seen in late June. Limited-time deal - Terms & Conditions apply.
Deal
30% off Ecovacs Deebot T30S Pro Robot Vacuum: $1,399
This ECOVACS DEEBOT T30S Pro robot vacuum and mop brings together impressive 11 000 Pa suction, TruEdge™ adaptive edge mopping that hugs walls by just 1 mm, ZeroTangle™ anti‑hair technology and AI Instant Re‑mop for stain‑targeted cleaning. It’s now offered for $1,399, (30% off its RRP $1,999). Limited time offer. T&Cs apply.
Get 39% off the UGREEN FineTrack Smart Finder on Amazon. This compact Bluetooth tracker tag works with Apple Find My (iOS only) to help you locate keys, wallets, luggage, or even your car. Valid for a limited time only. T&C apply/
Chris Jager is the lead shopping editor at Finder, specialising in consumer technology and hunting down the best deals. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age.
Before joining Finder, Chris was the editor of Lifehacker Australia for five years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro 80s computers while juggling 3 TikTok-obsessed daughters. See full bio
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