Sophie Wallis is an insights analyst with a passion for data storytelling. She spends her time turning complex data into digestible stories and uncovering new consumer trends. When she isn't working, you'll find her planning her next overseas holiday or bingeing on a big novel. Sophie has a Bachelor of Economics from the University of Melbourne.
Latest articles by Sophie Wallis
3 articles written by this author
Online shopping statistics 2024
Australians have come to love the convenience of shopping online. The average Aussie spends $208 and 4 hours online shopping each week.
The most watched TV broadcasts in Australia in the 21st century
Australia is a nation of sports lovers and reality TV addicts. Find out Australia's most watched broadcasts.
Black Friday statistics 2024
Global shopping phenomenon Black Friday falls on 29 November this year. How many Australians plan to take part?