Best whitening toothpaste in Australia

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Read more detail on our methodology below.

Colgate Optic White Express White (DEAL: 13% off)

Best overall whitening toothpaste

• Enamel-safe

Cons

• Several users said it has a bleach-like taste
• You only get 85g for the price

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For the best overall whitening toothpaste, we picked Colgate Optic White Express White. It has a rating of 4 out of 5 stars on Pharmacy Online. This product is also part of our list of the best toothpastes available right now in Australia.

The Express White toothpaste contains hydrogen peroxide, which is known to have bleaching properties. The brand claims that it delivers whiter teeth in just 3 days when used as directed for 4 weeks. It also helps protect the teeth from bacteria and cavities. It is enamel-safe for daily use as well.

Customers gave positive feedback on the toothpaste's effectiveness, ease of use and fresh feeling. While users say it has a bleach-like taste, it dissipates quickly and leaves a refreshed feeling in the mouth. It contains powerful ingredients that are safe to use every day, removing surface stains to reveal a whiter, brighter smile. The brand says it may cause some tooth sensitivity – a typical occurrence when using a whitening toothpaste.

Sensodyne Repair & Protect Whitening Toothpaste (DEAL: 18% off)

Best whitening toothpaste for sensitive teeth

• Has a non-abrasive texture according to users

Cons

• Not as fast-acting as other whitening toothpastes
• Expensive

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For sensitive teeth, we recommend Sensodyne's repair and protect whitening toothpaste as the best option. On Chemist Warehouse, it has a rating of 4.8 out of 5 stars.

This Sensodyne toothpaste contains fluoride and helps repair the vulnerable areas of the teeth when used twice daily. It also helps strengthen and protect the teeth while whitening them at the same time. According to the brand, this has NOVAMIN that forms a protective layer to fight against cavities and bacteria.

Numerous buyers said this effectively relieves pain and sensitivities when used regularly. It has a minty flavour that leaves a fresh and clean feeling in the mouth. It also removes surface stains, perfect for tea and coffee drinkers. However, it requires weeks of continuous use before you see the whitening effect.

Today's Sensodyne Repair & Protect Whitening Toothpaste (DEAL: 18% off) deals

• Claims to help whiten teeth in 2 weeks

Cons

• Expensive
• Doesn't foam

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With an average rating of 4.35 out of 5 stars on Amazon and Pharmacy Online, the My Magic Mud whitening toothpaste is our pick in this category.

My Magic's Mud whitening toothpaste is formulated with activated charcoal, coconut oil and bentonite clay to whiten and polish teeth. It doesn't have any foaming agents, fluoride and gluten. According to the manufacturer, it is clinically proven to be safe and can whiten teeth in 2 weeks or less.

This vegan-friendly, cruelty-free toothpaste effectively whitens the teeth when used twice daily. Users said it thoroughly cleans their gum and teeth, leaving them feeling refreshed. It also removes stains and dirt without any nasty residue.

Its gritty texture and black colour makes rinsing a bit messy. However, these seem to be minor issues for most customers.

Colgate Advanced Whitening Charcoal Toothpaste

Best activated charcoal whitening toothpaste

Infused with charcoal powder and micro-cleansing crystals, this Colgate toothpaste claims to whiten teeth in 1 week when used at least twice daily. It is also clinically proven to gently polish the teeth, leaving them sparkling clean and protected against cavities.

Customers gave positive feedback on the product's value for money, soft texture and effectiveness. It rinses clean, leaving a fresh feeling to the mouth. It also minimises surface stains while removing dirt for healthier teeth. The formula is sugar-free, but users said it has an overpowering minty taste.

Today's Colgate Advanced Whitening Charcoal Toothpaste deals

• Reviews said it leaves their breath fresh for longer

Cons

• Some customers experienced sensitivities when using this product ,
• Leaves an unpleasant aftertaste according to buyers

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Our best budget pick is Oral-B's toothpaste Pro-Health advanced whitening. On Chemist Warehouse, it has a rating of 4.5 out of 5 stars.

This Oral-B whitening toothpaste helps remove surface stains to reveal a naturally white and bright smile. It also helps strengthen the enamel and protects the outside against acid from everyday food. Additionally, it helps freshen the mouth and fight cavities for better gum health.

Apart from its affordability, many users loved the product's soft texture, effectiveness and cleaning ability. It removes surface stains when used as directed. Users added that it helps remove plaque and tartar build-up while leaving a refreshed breath that lasts for hours. While it rinses cleanly, customers found it leaves an unpleasant aftertaste that lingers for a couple of minutes.

Today's Oral-B Toothpaste Pro Health Advanced Whitening deals

50% off Colgate Optic White Express Whitening Toothpaste

Get 50% off Colgate Optic White Express Whitening Toothpaste at Chemist Warehouse while stocks last. T&Cs apply.

SmilePro Worldwide

Ultimate Whitening Set from $149

Get the Ultimate Whitening Set from $298, now $149 at Smilepro Worldwide. T&Cs apply.

SmilePro Worldwide

Whitening Essentials Set from $116

Get the Whitening Essentials Set from $232, now $116 at Smilepro Worldwide. T&Cs apply.

SmilePro Worldwide

Advanced Teeth Whitening Kit from $104.50

Get the Advanced Teeth Whitening Kit from $209, now $104.50 at Smilepro Worldwide. T&Cs apply.

PureSmile

10% off Teeth Whitening Treatment

Get 10% off Teeth Whitening Treatment at PureSmile using the code. T&Cs apply.

PureSmile

20% off Executive Teeth Whitening Treatment

Valid for a limited time only. Exclusions, T&Cs apply.

Methodology

Why you can trust our picks

• Arm & Hammer
• Cali White
• Colgate
• ecostore
• Grants
• Hello Oral Care
• Hismile
• Macleans
• Marvis
• My Magic
• Opalescence
• Oral-B
• Sensodyne
• Supersmile

• The Natural Family Co.
• Tom's of Maine
• White Glo

For this list, we carefully picked products with the highest customer ratings on Amazon, Chemist Warehouse and Pharmacy Online. We ended up with a total of 53 whitening toothpastes for comparison.

We then researched each product and its features. We also considered ratings and customer reviews on Amazon, Chemist Warehouse and Pharmacy Online (as of November 2021). We came up with what we believe are the 5 best whitening toothpastes available online.

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