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Top 16 sites to buy watches online
Time for a new watch? Check out our guide on the best places to buy a new timepiece online.
Edit top picks
Edit product set
Go to Arktastic
Go to Myer
Go to Swarovski
Go to Amazon
Go to eBay
Go to THE ICONIC
Go to boohooMAN
Go to ASOS
Go to Kogan
Go to David Jones
Go to City Beach
Go to Mr Porter
Go to SurfStitch
Edit product set
If you’re after a new watch for yourself or as a gift for someone else, you’re spoiled for choice. No, seriously. There's a wealth of online stores that sell more than an armful of watches out there.
Make sure you shop at the right place for that perfect timepiece with our guide on the best sites to buy watches online.
Deal
27% off Fitbit Versa 4 Fitness with GPS
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Deal
Up to 38% off Garmin smartwatches
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Deal
44% off Samsung Galaxy Watch 3 4G/LTE 45mm
The Samsung Galaxy Watch 3 4G/LTE 45mm is currently selling for $278.99, down from an RRP of $499. For a limited time, you can get an extra 20% off with the code BFDEAL. Hurry, while stocks last at eBay. T&Cs apply.
Deal
$158.95 off Apple Watch Series 9
Save 12% on the Apple Watch Series 9 (GPS + Cellular 45mm) Smartwatch with Stainless Steel Case with Silver Sport Band at Amazon. Limited time offer and while stocks last.
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Apple watches from $339
Shop the Apple Watch at Amazon and save up to $460. Prices start at $339. Valid for a limited time only at Amazon. Exclusions, T&Cs apply.
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25% off Calvin Klein Black Leather Men's Watch
Now only $299.99. Hurry, while stocks last at eBay. T&Cs apply.
Top sites where you can buy watches online
Edit product set
Arktastic
Apart from a huge range of k-beauty, sunglasses, scented candles and sustainable clothing, Arktastic offers various watches by top brands like Armani Exchange, Micheal Kors and many more. Refresh your wardrobe with the latest collection of timepieces available here.
- Free shipping on orders above 45 AUD
- Easy returns
- Afterpay, Zip, Humm accepted
Myer
Myer is a highly popular store both online and off. Get everything in the way of modern homewares, fashion and more here, including a large selection of watches for men and women.
- Afterpay and Humm available
- Free delivery on orders of $49 or more
- Choose "Click & Collect" during checkout to shop online and pick up your purchase at a location convenient to you
Swarovski
Founded in 1895, Swarovski quickly found fame for its high-quality and brilliant glass crystals. Its range includes jewellery, sculptures and figurines, couture, watches, homewares and chandeliers.
- Choose which day you would like your order to arrive (available for deliveries Monday to Friday only).
- Free shipping on orders worth $150 or more
- 30-day returns policy
Amazon
Online giant Amazon is constantly adding products to the site, which means there’s always something new to shop. It also makes it easy to compare prices on similar items to get yourself the best possible price.
- Free shipping on eligible items with Amazon Prime membership
- Easily compare prices on similar products
- Huge product range
eBay
Whether you are looking for a simple wristwatch or a timeless luxury timepiece, you are sure to find the perfect watch that suits your lifestyle, fashion sense and budget at eBay.
- Choose from a wide variety of products and sellers
- Read reviews from other buyers
- You have complete buyer protection
THE ICONIC
One of Australia’s favourite online retailers of fashion and accessories, THE ICONIC sells a variety of watches for men and women.
- Free shipping on orders $75 or more
- Same-day shipping available in Sydney and Melbourne
- Free returns for 30 days
boohooMAN
BoohooMAN is the men’s department of leading international fashion retailer Boohoo. It offers on-trend and affordable clothing, shoes and accessories with a range of shipping options, and covers the GST on all orders for Australian customers.
- Afterpay available.
- Don’t pay GST.
- Order tracking.
ASOS
Popular online store ASOS has enjoyed a rapid rise in popularity, brought on by its well-priced fashion, fast shipping and straightforward returns policy.
- Free shipping on orders $40 or more
- 10% discount for students
- 28-day returns policy
Kogan
Kogan is a completely Australian-owned online business that specialises in low-priced televisions, cameras, computers, home appliances, fashion items and accessories.
- Buy now, pay later with Afterpay, Klarna, Humm and more
- Great customer service
- Free shipping and other perks for Kogan First members
David Jones
David Jones is renowned for variety and quality. You’ll find watches here by many of the world’s most trusted brands.
- Free delivery on orders over $100
- Same-day delivery available in Sydney
- Loyalty points available with David Jones Store Card
City Beach
City Beach started out as a small surf shop in Brisbane and has enjoyed rapid growth. Today, it is a popular online store with free shipping and a flexible returns policy.
- Free shipping on orders $80 or more
- 100-day returns policy
- Express shipping and tracking available
Mr Porter
Mr Porter is part of the Net-A-Porter empire and stocks a wide range of watches from the world’s favourite watchmakers, Mr Porter also runs a website filled with up-to-the minute fashion advice.
- Free Australian shipping on orders £200 or more
- 28-day returns policy
- A large collection of the world’s best brands
SurfStitch
Started in 2008 by two friends from Sydney’s Northern Beaches, SurfStitch has grown into a hub of surf, skate and snow gear. You’ll find a wide selection of fashion on offer, including watches.
- 30-day returns or exchange
- Pay by Paypal, credit card or Afterpay
- Free delivery over $75
Does your business belong on this list?
Top watches for the season
Bremont ALT1-WT/BL World Timer Automatic Chronograph Watch
Mr Porter
Henry Skeleton Watch
David Jones
Shinola The Runwell Chronograph Stainless Steel and Leather Watch 47mm
Mr Porter
TW Steel Rose Gold Black Face Watch
David Jones
Daniel Wellington Dapper Silver Detail Watch
ASOS
ASOS Monochrome Watch in White
ASOS
RIP Curl Linden Leather Watch Rose Gold
SurfStitch
Classy Winchester Lady 26mm
THE ICONIC
G Shock GSTS100G-1A G-Steel Watch Gold Black
SurfStitch
Edit product set
Which retailers offer free delivery?
- Arktastic: Free shipping on orders over $45
- Myer: Free shipping on orders over $99
- Swarovski: Free shipping on orders over $120
- Amazon: Free delivery on eligible orders with a Prime membership
- eBay: Free shipping from millions of sellers
- THE ICONIC: Free shipping on orders over $75
- ASOS: Free shipping on orders over $120
- Kogan: Free shipping for Kogan First members and on marked items
- David Jones: Free express shipping on orders over $100
- City Beach: $2 for orders over $90
- SurfStitch: Free shipping on orders over $100
Where can I buy luxury watches?
Who sells Swiss watches online?
Who sells Seiko watches online?
- ASOS
- oo.com.au
What kind of watches do these retailers sell?
| Women’s | Men’s | Analogue | Digital | Price point | |
|---|---|---|---|---|---|
| THE ICONIC | ✓ | ✓ | ✓ | ✓ | Low to high-end(watches from $10 to $999) |
| David Jones | ✓ | ✓ | ✓ | ✓ | Mid-range to high-end (watches from $89 to $7000+) |
| boohoo | ✓ | ✓ | ✓ | ✓ | Low-end (under $30) |
| General Pants Co. | ✓ | ✓ | ✓ | ✓ | Low to mid-range (watches from $39.95 to $250) |
| General Pants Co. | ✓ | ✓ | ✓ | ✓ | Mid-range (watches from $450 to $700) |
| Mr Porter | ✓ | ✓ | ✓ | ✓ | Mid to high-end (watches from £146) |
| SurfStitch | ✓ | ✓ | ✓ | ✓ | Low to high-end(watches from $39.95 to $1599) |
| ASOS | ✓ | ✓ | ✓ | ✓ | Low to mid-range(watches from $15 to $840) |
| City Beach | ✓ | ✓ | ✓ | ✓ | Low to mid-range (Watches from $19.99 to $749) |
| Miss Selfridge | ✓ | X | ✓ | ✓ | Low range (watches under £30) |
| ✓ | ✓ | ✓ | ✓ | Low to high-end(watches from $35 to $8000) | |
| Hallenstein Brothers | ✓ | ✓ | ✓ | ✓ | Low range (watches under $20) |
| DadShop | X | ✓ | ✓ | ✓ | Low to mid-range (watches from $54.95 to $199) |
| ✓ | ✓ | ✓ | ✓ | Mid to high-end (watches from $165 to $1460) | |
| ✓ | ✓ | ✓ | ✓ | High end (watches from $1140 to $41,817.50) | |
| oo.com.au | ✓ | ✓ | ✓ | ✓ | Low to high-end (watches from $19.95 to $1496) |
| Grays Online | ✓ | ✓ | ✓ | ✓ | Varies by auction |
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Editor's pick
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Editor's Pick
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