The Finder Customer Satisfaction Awards recognises Australia's best loved brands across over 100 diverse categories. We survey thousands of real Australians to understand how they feel about their recent product purchases, and use that information to reward the most popular brands.
In addition to the overall most loved brands, we have also awarded the brands that scored highest for value and reliability.
Here are all the winners in the electric hair removal category for 2024.
Most Loved
Loved brand
Top Value
Value
Most Reliable
Reliable brand
How we picked our Customer Satisfaction Award winners
Each year, thousands of Australians rate brands they've used as part of Finder's Customer Satisfaction Awards program. Each product category is scored across a range of metrics, including 'value for money', 'performance' and 'ease of use'. Finder worked with leading data, insights and consulting company, Dynata to survey customers and collect their responses.- Customers were asked to review a range of products they purchased or used recently.
- The recency period varied from within the last year to within 5 years, depending on the category.
- For each brand within a product group, a minimum sample size was established, with the sample sizing varying by product category. Brands that received fewer than 25 to 30 responses did not qualify for consideration for a Finder Customer Satisfaction Award. There was also a maximum limit of 35 responses per brand in each product category, with some exceeding this slightly.
- We used the following metrics to assess brands, and asked customers:
- if they thought the brand was trustworthy/reliable. This result was scored out of 5 as a percentage. For example, if 80% of customers said they thought a brand was trustworthy/reliable, it received a score of 4 out of 5.
- how they would rate each brand overall on a scale between 1 and 5 and in terms of: 'Performance', 'Ease of use', 'Value for money' and any factors unique to each product category (for example, 'Cleaning and maintenance' for air conditioners).
Award | Weightings |
---|---|
Most Loved (AKA 'Best') |
|
Most Reliable |
|
Top Value |
|
Legendary Service |
|
Appliance Brand | The average score of all appliance categories. Brands considered for this award were required to reach the minimum quota in at least 8 sub-categories. |
- If a brand no longer exists in the market, they were disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name.
- The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Chris Jager, Senior editor, Finder Shopping
Chris is the lead editor at Finder Shopping. He has been writing about consumer issues for 15 years.
Susannah Binsted, Head of Finder Awards
Susannah Binsted is the international PR manager at Finder. She leads the Finder Retail Awards for 2024.
William Capada, Insights support analyst, Finder Awards
William Capada is a data analyst for Finder's Customer Satisfaction Awards. He helps make sense of all the scoring.
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