Top EOFY 2024 babies and kids sales
If you're looking for a great deal on baby products, kids clothing, toys or accessories, make the most of these EOFY offers.
Top babies and kids deals
Edit top picks
The end of the financial year (EOFY) sales period is well and truly underway. If you're hoping to partake this year, it's high time to get involved.
One category we're seeing big discounts on this year is babies and kids products. Everything from prams to NERF guns is available on the cheap.
To help you navigate all the available sales, we rounded up some of our favourite picks. Check them out below.
Quick links to EOFY babies and kids sales
Baby essentials
- Bugaboo Butterfly Stroller: $639.99 (was $669.99). Get a better-than-half-price deal on a well-designed and compact pram from Baby Bunting.
- Maxi Cosi Minla Highchair: $299 (was $429). This chair grows with your child and is a mealtime dream.
- Munchkin Miracle 360 degree trainer cup: $12 (was $14.99). This cup features a spoutless design, as recommended by dentists. It's a great way to propel your child's development.
Toys
- Remote controlled dump-loading truck: $68 (was $99.95). Your child will lose hours driving this well-designed dump truck, be it in the sandpit or on the oval. Use the code MAYP15 to enjoy the full savings.
- Large wooden magnetic foldable chessboard: $21.79 (was $41.99). Your little chess prodigy can take their favourite game with them wherever they go thanks to the convenient design of this travel companion.
- Kids Drawing Set 230 Pcs Art Set: $43.88. Kids painting set with handle and double-side sketchboards, plus 20 cute drawing cards.
Kidswear and babywear
- THE ICONIC: Up to 60% off. It's never too early to get your child wearing the trendiest threads.
- Target: Up to 57% off. Head over to Target's EOFY kidswear sale for deals on leggings, jumpers, pyjamas and more.
- David Jones: Up to 50% off. Head over to David Jones for dashing and comfortable clothes for bubbas of all ages.
- Cotton On Kids: Up to 70% off. One of the leading retailers in kid's fashion has some seriously remarkable savings on offer this EOFY.
- Myer: Up to 30% off. A huge range of styles are available from Myer for fractional prices this EOFY.
- Bonds: Up to 49% off. No matter what kind of personality your little one is fostering, Bonds has an expressive piece of clothing to showcase it.
- The Oodie: Up to 40% off. Your kids will soon fall in love with this winter essential.
Best EOFY babies and kids coupon deals
LEGO
Up to 30% off LEGO sale
Save up to 30% on selected toy sets on sale at LEGO. While stocks last. T&Cs apply.
Sanity
Up to 50% off boxsets, board and card games
Ends
Enjoy up to 50% off boxsets, board and card games at Sanity. T&Cs apply.
Baby Bunting
30% off 2nd toys
Get 30% off toys from Oscar & Florri Woodland, Playgro, Bright Starts, and more at Baby Bunting. Valid for a limited time only. T&Cs apply.
Myer
Up to 50% off fashion & homewares at Myer
Save up to 50% on selected homewares and fashion pieces for men, women and children at Myer. While stocks last. T&Cs apply.
Pillow Talk
Up to 70% off kids and nursery items clearance
Get up to 70% discount on select fitted sheets, change mats, cotton swaddles, bibs, pillowcases, toys and more at Pillow Talk. While stocks last. T&Cs apply.
Amazon
Over 58% off everything: Outlet Store
Find thousands of discounted items such as beauty, books, clothing, electronics and more at Amazon. While stocks last. T&Cs apply.
Target Australia
Up to 50% off toys
Shop kids' toys at Target for less. Hurry, limited time only. T&Cs apply.
The Memo
10% off your first order + FREE shipping over $149
Sign up to The Memo's Loyalty Program to enjoy 10% off your first order. Plus, enjoy FREE shipping when you spend $149 or more. T&Cs apply.
eBay Australia
Up to 60% off toys
Enjoy up to 60% off CoComelon, Disney, LEGO, Ghostbusters and more at eBay. Hurry, while stocks last. T&Cs apply.
eBay Plus
eBay Plus subscription for only $4.99 a month
Be an eBay Plus member now and enjoy perks such as FREE shipping and returns, plus year-round exclusive savings. T&Cs apply.
Baby Bunting
30% off 2nd Ponchik Babies + Kids item
Get 30% off 2nd Ponchik Babies + Kids item at Baby Bunting. Valid for a limited time only. T&Cs apply.
THE ICONIC
Up to 60% off toys for kids
Shop and save on kids' toys from Lego, LOL Surprise, Mattel, and more at THE ICONIC. T&Cs apply.
adidas
Up to 50% off Outlet Sale
Shop at Adidas and take a further 50% off outlet items. For a limited time only. T&Cs apply.
Kogan
Monster Jam RC cars for only $29.99
Shop Monster Jam 1:24 Scale RC Cars for only $29.99 at Kogan. While stocks last. T&Cs apply.
SHEIN
Up to 30% off baby clothes, toys and accessories
Stock up on everything you need for your little one with up to 30% off baby clothes, toys, and accessories at Shein. T&Cs apply.
SHEIN
Up to 50% off toys and games
Shop Shein's up to 30% off toys and games sale and save big on everything from educational toys to action figures to board games and more. T&Cs apply.
Amazon
29% off Bitzee, Disney Interactive Toy: $42.55
29% off Bitzee, Disney Interactive Toy with 30 Characters Inside. Limited time offer at Amazon. T&Cs apply. Old Price: $59.99 New Price: $42.55
Amazon
27% off LEGO City Burger Van: $22
Limited time offer. T&Cs apply. Old Price: $29.99 New Price: $22.00
Amazon
49% off Barbie Camper Playset: $79
Limited time offer. T&Cs apply. Old Price: $154.99 New Price: $79.00
Amazon
$10 off Rainbow High Watercolour & Create: $49.95
Limited time offer. T&Cs apply. Old Price: $60.00 New Price: $49.95
Amazon
30% off Little Tikes Story Dream Machine with 3 Little Golden Book Stories: $49
Limited time offer. T&Cs apply. Old Price: $70.00 New Price: $49.00
Amazon
17% off Monster Jam, Official Grave Digger Trax: $99
Limited time offer. T&Cs apply. Old Price: $119.99 New Price: $99.00
Amazon
$20.99 off Hatchimals Alive, Mystery Hatch Draggle: $99
Limited time offer. T&Cs apply. Old Price: $119.99 New Price: $99.00
Amazon
$6.99 off Teenage Mutant Ninja Turtles x Transformers Toy Party Wallop: $93
Limited time offer. T&Cs apply. Old Price: $99.99 New Price: $93.10
Amazon
10% off Pokémon Battle Academy Board Game 2024: $44.95
Limited time offer. T&Cs apply. Old Price: $50.00 New Price: $44.95
Amazon
29% off NERF N Series Agility Blaster: $12
Limited time offer. T&Cs apply. Old Price: $16.99 New Price: $12.00
Amazon
$14.99 off LEGO City Yellow Construction Excavator: $65
Limited time offer. T&Cs apply. Old Price: $79.99 New Price: $65.00
Amazon
33% off MrBeast Lab Mutators: $28
Limited time offer. T&Cs apply. Old Price: $42.00 New Price: $28.00
Amazon
17% off Nerf N Series Pinpoint Dart Blaster: $29
Limited time offer. T&Cs apply. Old Price: $34.99 New Price: $29.00
Amazon
19% off Melissa & Doug - Scoop & Serve Ice Cream Counter: $96.94
Limited time offer. T&Cs apply. Old Price: $119.99 New Price: $96.94
Amazon
32% off VTech Scooter Time Bluey: $40.11
Limited time offer. T&Cs apply. Old Price: $59.00 New Price: $40.11
Amazon
25% off LEGO Minecraft The Nether Portal Ambush: $45
Limited time offer. T&Cs apply. Old Price: $59.99 New Price: $45.00
Amazon
27% off LEGO Disney Simba The Lion King Cub: $22
Limited time offer. T&Cs apply. Old Price: $29.99 New Price: $22.00
Amazon
21% off Monster Jam, Supercharge Speedway Playset: $79
Limited time offer. T&Cs apply. Old Price: $99.99 New Price: $79.00
Amazon
21% off LEGO Super Heroes Marvel Dancing Groot: $54.95
Limited time offer. T&Cs apply. Old Price: $69.99 New Price: $54.95
Amazon
29% off Super Soaker Nerf Rainstorm Water Blaster: $12
Limited time offer. T&Cs apply. Old Price: $16.99 New Price: $12.00
Amazon
22% off Exploding Kittens Good vs. Evil: $34.95
Limited time offer. T&Cs apply. Old Price: $44.95 New Price: $34.95
Amazon
25% off LEGO DUPLO Town Alphabet Truck: $45
Limited time offer. T&Cs apply. Old Price: $59.99 New Price: $45.00
Amazon
19% off STEAM STUDIO 120pcs Magnetic Tiles: $79.99
Limited time offer. T&Cs apply. Old Price: $99.00 New Price: $79.99
Amazon
$10.99 off Fisher-Price Little People Toddler Learning Toy: $79
Limited time offer. T&Cs apply. Old Price: $89.99 New Price: $79.00
Amazon
18% off Despicable Me 4 The Ultimate Fart Blaster: $49
Limited time offer. T&Cs apply. Old Price: $60.00 New Price: $49.00
Amazon
17% off ThinkFun - Gravity Maze: $57.94
Limited time offer. T&Cs apply. Old Price: $69.99 New Price: $57.94
Amazon
$8.85 off Intex Little Dino Dinosaur Themed Inflatable Backyard Pool: $71.10
Limited time offer. T&Cs apply. Old Price: $79.95 New Price: $71.10
Amazon
Exclusive
41% off Big Potato Games The Chameleon Card Game: $23.49
Limited time offer. T&Cs apply. Old Price: $39.95 New Price: $23.49
Get deal
Exclusive
Amazon
18% off LEGO Disney Princess Elsa's Frozen Castle: $49
Limited time offer. T&Cs apply. Old Price: $59.99 New Price: $49.00
Amazon
33% off LEGO® Creator 3in1 T. rex: $59.95
Limited time offer. T&Cs apply. Old Price: $89.99 New Price: $59.95
Amazon
21% off Furby Tie Dye, 15 Fashion Accessories: $79
Limited time offer. T&Cs apply. Old Price: $99.99 New Price: $79.00
Amazon
41% off Punirunes, Interactive Digital Toy: $29
Limited time offer: T&Cs apply. Old Price: $49.00 New Price: $29.00
Amazon
$10 off Beyblade X Xtreme Battle Set with Beystadium Arena: $109
Limited time offer. T&Cs apply. Old Price: $119.99 New Price: $109.00
Amazon
$10 off LeapFrog Magic Adventures Binocular Camera: $89.95
Limited time offer. T&Cs apply. Old Price: $99.99 New Price: $89.95
Amazon
52% off Barbie DreamHouse, Doll House Playset: $179
Limited time offer. T&Cs apply. Old Price: $369.99 New Price: $179.00
Amazon
21% off VTech Kidizoom Duo FX: $79
Save $20.95 when you buy VTech Kidizoom Duo FX on Amazon. Limited time offer. T&Cs apply. Old Price: $99.95 New Price: $79.00
Amazon
$5 off Mr. Potato Head - Create Your Potato Head Family: $39.99
Save 11% when you buy Mr. Potato Head - Create Your Potato Head Family at Amazon. Limited time offer. T&Cs apply. Old Price: $44.99 New Price: $39.99
Amazon
21% off MEGA BLOKS First Builders Toddler Blocks Toys Set: $22
Limited time offer. T&Cs apply. Old Price: $27.99 New Price: $22.00
Amazon
$5.99 off Hot Wheels Roll Out Raceway Track Set: $29
Save 17% on Hot Wheels Roll Out Raceway Track Set. Only at Amazon. Limited time offer. T&Cs apply. Old Price: $34.99 New Price: $29.00
Amazon
29% off Rubik's Cube The Original 3x3 Color-Matching Puzzle Classic: $12
Limited time offer. T&Cs apply. Old Price: $16.99 New Price: $12.00
Amazon
26% off Galt - Science Lab: $34.95
Limited time offer. T&Cs apply. Old Price: $46.99 New Price: $34.95
Amazon
22% off Bitzee, Magicals Interactive Toy: $39
Limited time offer. T&Cs apply. Old Price: $49.99 New Price: $39
Amazon
20% off Unicorn Academy, Sophia & Wildstar Set: $19.95
Limited time offer. T&Cs apply. Old Price: $24.99 New Price: $19.95
Amazon
27% off LEGO® Creator Flatbed Truck with Helicopter: $22
Limited time offer. T&Cs apply. Old Price: $29.99 New Price: $22
Amazon
Alpen 40"-48" Rebounder Trampoline from $99.99
Shop and get Alpen 40"-48" Rebounder Trampoline from $99.99 only at Amazon. Hurry while stocks last. T&Cs apply.
Amazon
48% off Laser Frozen Pebble Gear Tablet: Now $97.49
Save 48% off Laser Frozen Pebble Gear Tablet: Exclusive Disney Frozen Games, eBooks & 12-Month Free Gamestore Junior Access at Amazon. Limited time offer T&C apply
Amazon
20% off Tiny Love Christopher Wind Chime: $11.19
Get 20% off Tiny Love Christopher Wind Chime only at Amazon. Hurry now! Exclusions, T&Cs apply.
David Jones
Up to 30% off + Extra 60% off selected kids' clothing and toys
Save up to 30% off + Extra 60% off selected kids' clothing only at David Jones. Limited time offer and while stocks last. Exclusions, T&Cs apply.
Target Australia
FREE shipping on all orders over $60
Get everything you need at Target and enjoy FREE shipping. T&Cs apply.
Amazon
OUROAD 40inch/50inch Foldable Mini Trampoline from $99.99
Shop and get OUROAD 40inch/50inch Foldable Mini Trampoline from $99.99 only at Amazon. Hurry while stocks last. T&Cs apply.
Amazon
Up to 35% off Lego Technic remote control cars
Save up to 35% on select Lego Technic remote control cars at Amazon. While stocks last. T&Cs apply.
Bright Star Kids
10% off storewide
Get 10% off storewide while stocks last. T&Cs apply.
LEGO
LEGO Insiders only!
FREE gifts with purchase
Get FREE gifts from Lego with minimum spend. Limited time offer. T&Cs, exclusions apply.
Get deal
LEGO Insiders only!
eBay Australia
29% off Scarlet and Violet 1 Booster Box POKEMON TCG
Get the Scarlet and Violet 1 Booster Box POKEMON TCG now for only $179.95, down from $252. T&Cs apply.
Cafago
Up to 80% off top-sellers
Shop up to 80% off top-seller items like sports & outdoor, video & audio, automobiles & motorcycles, and more at Cafago. While stocks last. T&Cs apply.
Costway Australia
5% off sitewide
Shop now and apply the code at checkout to enjoy 5% off sitewide at Costway. T&Cs apply.
eBay Australia
$200 off BERG In Ground Champion 14Ft Trampoline
Shop and get 10% off $200 off BERG In Ground Champion 14Ft Trampoline at eBay while stocks last. T&Cs apply.
Ozdingo Shopping
10% off kids and baby products
Get 10% off the kids and baby collection at Ozdingo using the code while stocks last. T&Cs apply.
Advwin
$10 off your first order
Apply the promo code at checkout and score $10 off when you spend $100 at Advwin. Not to be used with any other offer. Other T&Cs apply.
Advwin
$30 off on $500 order
Get $30 off on a $500 order at Advwin. Simply apply the code at checkout. T&Cs apply.
Advwin
$10 off on $200 order
Get $10 off on a $200 order at Advwin. Simply use the code at checkout. T&Cs apply.
Decathlon
Kids' apparel and accessories sale from $2
Gear up for giggles! Decathlon's sale on kids' essentials is here, with prices starting at an unbeatable $2. T&Cs apply.
Kogan
Maisto remote control cars as low as $40
Shop Maisto remote control cars and vehicles from $40 at Kogan. While stocks last. T&Cs apply.
Kogan
Lenoxx remote control cars from $68.94
Shop Lenoxx remote control cars from $68.94 at Kogan. While stocks last. T&Cs apply.
Kogan
Carrera remote control cars from $59.99
Shop Carrera remote control cars for as low as $59.99 at Kogan. While stocks last. T&Cs apply.
Myer
22% off Rigo Kids Ride On Range Rover RC Car
Save 22% on the Rigo Kids Ride On Range Rover RC Car at Myer. While stocks last. T&Cs apply. New price: $184.95 Old price: $235.95
MyDeal
$20 & under: Hottest Deals
Enjoy huge savings at MyDeal. Hurry while stocks last. T&Cs apply.
eBay Australia
Up to 77% off baby items + FREE shipping
Shop baby essentials with up to 77% off and FREE postage on select items at eBay. Valid for a limited time only. T&Cs apply.
Myer
Toy clearance sale: Barbie, Lego + more
Ends
Buy 2 and save 20% in the toy section at Myer. Available online only. T&Cs apply.
eBay Australia
55% off NEW LeapFrog Thumpin' Numbers Drum from Mr Toys
Hurry, while stocks last at eBay. T&Cs apply.
eBay Australia
68% off NEW Lightyear Hyperspeed Series Zurg's Mothership
Get big discount on NEW Disney Lightyear Hyperspeed Series Zurg's Mothership from Mr Toys. Hurry, while stocks last at eBay. T&Cs apply.
eBay Australia
50% off Star Wars First Order Driver & Treadspeeder Toy
Hurry, while stocks last at eBay. T&Cs apply.
Kogan
Up to 50% off: Current Deals
Get big savings on fashion, home, office, electronics and other items when you shop at Kogan. T&Cs apply.
Little Kids Business
Up to 50% off gifts for kids
Shop gifts for your little ones at Little Kids Business for less. Hurry while stocks last. T&Cs apply.
LatestBuy
Over 90% off gifts and more
Shop for gifts, home décor and more and score huge discount at LatestBuy. Hurry while stocks last. T&Cs apply.
Big W
FREE pick-up
Enjoy contactless pick up order in store, at the service desk or brought directly to your vehicle boot. T&Cs apply.
Payday Deals
Up to 70% off deals
Enjoy up to 70% off deals. T&Cs apply.
eBay Plus
FREE express metro delivery
eBay Plus members can enjoy FREE express delivery on some metro areas. T&Cs apply.
CrazySales.com.au
FREE shipping on select items
Ends
Enjoy free shipping on selected items at Crazysales. T&Cs apply.
Kogan
FREE shipping for Kogan First members
Be a Kogan First member and enjoy perks such as FREE shipping, exclusive member rewards and daily discounts. T&Cs apply.
Lime Tree Kids
Next day free shipping on $150+ order
Enjoy next day free shipping on $150+ order. T&Cs apply
Lime Tree Kids
Subscribe and get 10% off your first order
Enjoy 10% off your first order on subscribing. T&Cs apply
Sanity
10% off when you spend $150
Get 10% off when you spend $150 at Sanity. T&Cs apply.
Lime Tree Kids
Up to 40% off selected kids' items
Save up to 40% on selected kids' educational toys and other products. T&Cs apply.
The Hut
FREE standard delivery with £50+ spend
Get a FREE standard delivery within Australia when you spend over £50 at The Hut. T&Cs apply.
Zulily
Sign up and enjoy up to 70% off
Sign up and enjoy up to 70% off your order. T&Cs apply
The Game Collection
Shop Toys and Gifts at The Game Collection
Looking for the perfect gift for the gamer in your life? These video-game themed toys and gifts will do the trick.
WWE Shop
$15 off with orders over $100
Get $15 off when you spend $100 or more. T&Cs apply.
WWE Shop
$25 off with orders over $150
Get $25 off when you spend $150 or more at WWE Shop. T&Cs apply.
Kinguin
5% off any game
Pay with Paysafeguard with code and get 5% off your order. T&Cs apply.
Yogee Toys
5% off your order
Get 5% off your order by joining Yogee Playtime FREE membership. T&Cs apply.
Yardgames
New arrival products from $49.95
Ends
Shop the new arrivals of outdoor, educational, team games, toys, trampolines and much more at Yardgames. T&Cs apply.
City Beach
20% off your first order upon sign up
Sign up to City Beach's newsletter and get 20% off your first order. T&Cs apply.
Target Australia
FREE 2-hour Click & Collect
Excludes large items and physical gift cards. Some products do not qualify for click and collect. T&Cs apply.
Bright Star Kids
FREE shipping on orders over $80
Ends
Get FREE shipping on orders over $80 at Bright Star Kids. T&Cs apply.
Baby Bunting
Free delivery over $199 on select products
Enjoy free delivery on select orders over $199 at Baby Bunting. Excludes big and heavy items. T&Cs apply.
Shoes & Sox
FREE shipping over $99
Shop and enjoy FREE shipping when you spend $99 or more. Discounts applied at checkout. Exclusions, T&Cs apply.
David Jones
Shop now, pay later with Afterpay
Shop now at David Jones and pay it in 4 instalments with Afterpay. Valid for orders valued up to $3,000. T&Cs apply.
CoolThings
FREE shipping on orders over $120
Shop toys, gifts and more at CoolThings and enjoy FREE shipping. T&Cs apply.
Ozdingo Shopping
10% off your order
Get 10% off your order when you sign up. T&Cs apply.
The Oodie
Up to $157 off kids' oodie and accessories
Shop the Unicorn, Dachshund, The Mandalorian oodies and more. While stocks last. T&Cs apply.
Metro Baby
FREE shipping on orders $99+
Shop for baby items at Metro Baby and have your orders worth $99 and above shipped to you for FREE. Excludes bulky items. T&Cs apply.
Deals.com.au
Up to 85% off experiences, holiday and shopping
Take up to 85% off experience, holiday and shopping deals at deals.com.au. T&Cs apply.
LatestBuy
FREE shipping on orders over $99
Save on shipping fee when you shop at LatestBuy. T&Cs apply.
Etsy
Get exclusive offers, unique gift ideas and more
Subscribe to Etsy's newsletter and they'll send you exclusive offers, unique gift ideas, personalised tips for shopping and selling. T&Cs apply.
Big W
FREE delivery on orders over $100
Enjoy FREE standard delivery on orders over $100 or orders over $45 on clothing, footwear, or accessories. T&Cs apply.
Never Fully Dressed
10% off your first order
Get 10% off with newsletter sign-up at Never Fully Dressed. T&Cs apply.
KiwiCo
30% off your first month
Save 30% on your first-month membership by signing up for KiwiCo's newsletter. T&Cs apply.
G2A
FREE 30-day G2A Shield membership
Try G2A Shield membership for 30 days FREE of charge and enjoy exclusive benefits. T&Cs apply.
OZSALE
FREE shipping on eligible products
Enjoy FREE shipping when you spend $100 on eligible products from the same location. T&Cs apply.
Lime Tree Kids
10% off first order for VIP newsletter members
Join the VIP newsletter and get 10% off all orders for life. Conditions apply.
Lime Tree Kids
FREE shipping for $150+ spend
Receive FREE shipping when you spend $150 or more in your order at Lime Tree Kids. T&C apply.
The Hut
15% discount for UNiDAYS student
Students get 15% off from The Hut. Simply register or login with UNiDAYS and enter your code at shopping basket. T&Cs apply.
Etsy
Vintage toys and games under $25
Shop vintage stuffed animals, games and more from sellers around the world at Etsy. While stocks last. T&Cs apply.
Etsy
Unique gift ideas from just $12
Shop these unique gifts and find delightful surprises for everyone on your list at Etsy. T&Cs apply.
KiwiCo
20% off for 5 projects
Mix and match 5 projects and get 20% off your order at KiwiCo. T&Cs apply.
KiwiCo
10% off your first purchase
Save 10% on your first purchase by signing up to KiwiCo's newsletter. T&Cs apply.
FUN.COM
Up to 93% off sale
Enjoy up to 93% off costumes, purses, sweaters and much more. T&Cs apply.
The Nile
FREE 30-day return on your order
Enjoy FREE 30-day return on your order at The Nile. T&Cs apply.
Trunki
FREE delivery on orders over $100
Buy kids suitcases, backpacks and accessories at Trunki and get FREE delivery on your orders over $100. T&Cs apply.
AFL Footy Shop
FREE gift with every order
Enjoy a FREE gift when you order at AFL Footy Shop. Conditions apply.
EOFY shopping tips
When it comes to the end of the financial year, there's a lot of competition between stores to provide the lowest price for shoppers. Here are some quick tips on how to make the most of the sales:
- Ask yourself if it's really a bargain. The end of financial year may be an opportunity for stores to get rid of their stock, but it's also a time for them to make the most of the buying frenzy. Before you commit to an item, do a quick shop around to see if you can get the same item cheaper elsewhere.
- Ask yourself whether you will need it in the future. We don't need to tell you just how fast kids grow. To save yourself having to rush out and stock up on new clothing the second they outgrow their current size, take advantage of the current sales and stock up on pieces in the next size up.
- Get in early. With the increase in sales comes an increase in shopping competition. Plenty of consumers will be trying to nab themselves a bargain, so try and get in early if there's something that you really need.
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