Quick summary
- EOFY sales in 2024 will contribute an estimated $20.5 billion to the Australian economy, with the average Australian spending $3,170.
- The number of Aussie's planning to shop the EOFY sales hasn't recovered since the pandemic hit. Just 31% of Australian adults plan to shop, down from 36% last year but above the 27% in 2020. This is still well below 2019 levels when three quarters of Aussies planned to make a purchase (76%).
- Gen Z is the most likely to shop the EOFY sales this year (53%) and Baby Boomers the least (10%).
