End of financial year (EOFY) sales statistics 2025

Quick summary

• The average Aussie shopper is expected to spend $2,316 during the 2025 EOFY sales, down from $3,170 last year. While this marks a 27% drop from last year, spending remains strong across key categories.
• An estimated 38% of Australians plan to shop the EOFY sales this year, up from 31% in 2024. That's approximately 8.1 million people looking to score a bargain.
• Travel and leisure top the list of spending categories, as Aussies prioritise experiences and getaways.

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How many Aussies plan to shop the EOFY sales?

• 38% of Australian adults – the equivalent of 8.1 million people – plan to shop the EOFY sales.
• The number of Aussies planning to shop the EOFY sales has climbed in 2025, This year, 38% of adults say they intend to shop the sales—up from 31% in 2024, and well above the pandemic-era low of 27% in 2020. While participation is growing, it still trails behind pre-COVID levels, when over three-quarters of Australians shopped the sales in 2019.
• While this marks a strong recovery, it still falls short of the 76% participation seen in 2019.
• 2 in 5 women (40%) plan to make a purchase during the EOFY sales period, compared to just 1 in 5 men (22%).
• Gen Zers are the most likely generation to shop this EOFY period, with 76% planning to make a purchase compared to 40% of Gen Y, 25% of Gen X and just 10% of Baby Boomers.

How much do people plan to spend on EOFY sales?

• The average Aussie shopper is expected to spend $2,316 during the 2025 EOFY sales.

• This is down from an average spend of $3,170 in 2024 and $3,361 in 2023, but still significantly higher than $517 in 2021.
• Aussies will spend the most on travel and leisure ($1,300) on average, followed by home and living ($408), family and lifestyle ($273), and fashion and personal care ($265).

How are Australians planning to shop?

• The majority of those planning to shop the EOFY sales will combine online and in-store shopping (55%).
• Over a quarter (26%) will only shop online, while 19% will only shop in-person.
• Gen Z are the most likely to be shopping online, with more than 1 in 4 (28%) planning to hit their devices for the event. This is followed by Gen Y with just over a quarter (26%) planning to shop exclusively online.
• Meanwhile, Baby Boomers are the most likely demographic to physically hit the shops (59%), with almost 1 in 4 Gen Zers saying the same (24%).

Current EOFY deals

Keen for a cheeky bargain? Search for your favourite brand or category using the filters below.

Kayo Sports

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UGG EXPRESS

Up to 80% off sale

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Appliances Online

Up to 58% off laundry packages

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Phonebot

$120 off Apple iPhone 14 Pro 5G

Get the Apple iPhone 14 Pro 5G, 1TB, Grade A, now for only $979, down from $1,099 at Phonebot. T&Cs apply.

Appliances Online

Up to 32% off select soundbars at Appliances Online

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Nautica

Up to 50% off sitewide at Nautica

Get up to 50% off over 300 styles on sale at Nautica. Shop discounted jackets, hoodies, pants, sweaters, shirts, accessories, shoes and more for men, women and kids. Plus, enjoy FREE shipping on orders worth $99 or more. Limited time offer. T&Cs apply.

Groupon

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Malaysia Airlines

Additional 5% off international and domestic flights

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Amazon

$20 off your first beauty products purchase

Get $20 off L'Occitane, Elizabeth Arden, FOREO and more at Amazon. Minimum spend $89. While stocks last. T&Cs apply.

Appliances Online

26% off Bosch Serie 6 10kg/5kg washer dryer combo

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Merry People

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Kayo Sports

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BINGE

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Squarespace

Up to 29% off annual plans at Squarespace

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Myer

Up to 50% off kitchen appliances

Save up to 50% on selected kitchen appliances from Breville, Kitchen Couture, Delonghi, Nutribullet, Tefal and more at Myer. While stocks last. T&Cs, exclusions apply.

Origin Mattress Australia

Up to 50% off Origin Mattresses + FREE delivery

Enjoy huge discount on Origin mattresses, bed bases, pillows, and bed bundles. Hurry, valid for a limited time only. T&Cs apply.

Global Shop Direct

5% off your orders at Global Shop Direct

Use the code at checkout to get a 5% discount when you order at Global Shop Direct. Exclusions, T&Cs apply.

Global Shop Direct

$120 in FREE gifts on Copper Chef Titan Pan

Get $120 worth of FREE gifts + bonus accessories and 3 year limited warranty when you order the Copper Chef Titan Pan at Global Shop Direct. While stocks last. T&Cs apply.

Renogy

Up to 42% off deep-cycle batteries and inverters

Don't miss out on savings of up to 42% on selected deep-cycle batteries and inverters at Renogy. Limited time offer and while stocks last. T&Cs, exclusions apply.

eBay Australia

Up to 70% off + FREE shipping on top deals

Enjoy up to 70% off selected products from some of the top brands at eBay. While stocks last. T&Cs apply.

The Good Guys

TV sale starting from just $244

Shop, save and get great deals when you buy a TV online at The Good Guys. Choose from across leading brands such as Samsung, LG, Hisense, Panasonic and Sony. T&Cs apply.

MyDeal

Up to 58% off: Price Drop Sale

Save big daily with up to 58% off selected homeware, furniture, appliances and more at MyDeal. Hurry, while stocks last. T&Cs apply.

ECCO

Up to 40% off sale + FREE shipping

Enjoy up to 40% discount on sale items at ECCO plus get FREE shipping on orders over $180. While stocks last. T&Cs apply.

Farfetch

Up to 70% off women's sale

Get up to 70% off from the finest designers, including ASICS, P.E Nation, and Versace at FARFETCH. While stocks last. T&Cs apply.

AUSTiC

40% off Premium Car Charger + FREE delivery

Get the Premium Car Charger for only $29.99, plus enjoy FREE delivery Australia-wide. T&Cs apply.

Freedom Furniture

Further 90% off clearance

score further 90% discount on clearance sale items at Freedom Furniture. T&Cs apply.

Newentor

10% off your orders with code

Use this code upon checkout to enjoy 10% off your orders at Newentor for a limited time only. Plus enjoy fast and FREE shipping on all your orders. T&Cs apply.

Boody Eco Wear

60% off men's weekend pullover hoodie

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Peacelily

FREE shipping and returns

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Bespoke Baby

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FitTrack Australia

$25 off iHealth NEXUS Wireless Body Analysis Scale

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Aussie Pharma Direct

10% off your first order

Subscribe to Aussie Pharma Direct's newsletter and first time customers can enjoy 10% off orders worth $150. T&Cs, exclusions apply.

Latest EOFY guides and news

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