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Finder Customer Satisfaction Awards 2024
Your favourite retail brands, rated by real Australians.
The Finder Customer Satisfaction Awards recognises Australia's best brands as voted by real Australians.
Finder worked with research and insights firm, Dynata to survey thousands of Australians who had recently purchased products across a range of categories and rate how satisfied they were with their purchase.
Choose your category to see the winning brands of the latest awards.
Explore the 2024 Customer Satisfaction retail winners
Click on the drop down menus to see each category.
How we picked our Customer Satisfaction Award winners
Each year, thousands of Australians rate brands they've used as part of Finder's Customer Satisfaction Awards program. Each product category is scored across a range of metrics, including 'value for money', 'performance' and 'ease of use'. Finder worked with leading data, insights and consulting company, Dynata to survey customers and collect their responses.
Customers were asked to review a range of products they purchased or used recently.
The recency period varied from within the last year to within 5 years, depending on the category.
For each brand within a product group, a minimum sample size was established, with the sample sizing varying by product category. Brands that received fewer than 25 to 30 responses did not qualify for consideration for a Finder Customer Satisfaction Award. There was also a maximum limit of 35 responses per brand in each product category, with some exceeding this slightly.
We used the following metrics to assess brands, and asked customers:
if they thought the brand was trustworthy/reliable. This result was scored out of 5 as a percentage. For example, if 80% of customers said they thought a brand was trustworthy/reliable, it received a score of 4 out of 5.
how they would rate each brand overall on a scale between 1 and 5 and in terms of: 'Performance', 'Ease of use', 'Value for money' and any factors unique to each product category (for example, 'Cleaning and maintenance' for air conditioners).
The final scores were calculated as follows:
Award
Weightings
Most Loved (AKA 'Best')
The average of all metrics scored
Most Reliable
Whether or not the brand is trustworthy/reliable: 80%
All other pillars: 20%
Top Value
"Value for money" pillar: 80%
All other pillars: 20%
Legendary Service
"Customer service" pillar: 80%
All other pillars: 20%
Appliance Brand
The average score of all appliance categories. Brands considered for this award were required to reach the minimum quota in at least 8 sub-categories.
If a brand no longer exists in the market, they were disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name.
The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Survey customers received an incentive arranged by Dynata. Read our Advertiser Disclosure.
Graham is the Head of Consumer Research at Finder. A seasoned data journalist, he manages Finder's global consumer research team - a group of writers, editors and analysts based in Australia, the US, the UK and the Philippines. He also regularly appears on TV including ABC News, Sunrise and Today, and edits Finder's Insights column.
Outside of Finder, Graham has written articles and judged awards for several publications including the Australian Financial Review and Money Magazine. See full bio
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