Aussies love subscription TV services. 69% of Australians currently use at least 1 streaming service, according to data from Finder's Consumer Sentiment Tracker (CST). We're most likely to subscribe to Netflix (62%), followed by Disney Plus (29%), Prime Video (24%) and Stan (23%).
Quick summary
69% of Australians use at least 1 streaming service.
The average Australian has 2 streaming services.
Netflix is the most popular streaming service, with 62% of those that use streaming services having it.
Australians spend an average of 15.4 hours a week streaming.
76% of Australians believe they get good value from streaming services.
On average, Australians spend $45 a month to use streaming services.
41% of Aussies share their password with people living outside their home.
People are most likely to share their Netflix password with others – 31% of respondents admitted to this.
Just under three-quarters of generation Z use a streaming service that they don't pay for.
Since November 2022, when Finder last conducted this survey, you can see how a lot of services have lost subscribers, while some have only grown by a very small amount. Prime Video and Disney Plus have lost the most subscribers over that time, while Kayo and YouTube Premium gained the most.
Most popular streaming services in Australia
Australians spend an average of 15.4 hours each week streaming. And when we have it, we reckon it's worth it – 76% of Australians believe they're getting good value from their streaming services. On average, Australians are paying about $45 a month to use streaming services.
The younger you are, the more you tend to use streaming services. 95% of generation Z use streaming services. Meanwhile, 89% of generation Y and 75% of generation X use them. It seems like streaming is not okay for boomers, as only 55% of them have a streaming service.
Despite recent crackdowns on password sharing, the most high profile of which was from Netflix, 41% of respondents admitted they share a password for a streaming service with a friend or family member living in another residence – the equivalent of about 10.6 million people.
31% of Australians share the password for their Netflix account, the highest of any streaming service. Disney Plus has the second most freeloaders (16%), followed by Stan (11%) and Prime Video (10%).
Generation Z might get a bad rap for wasting money, but one thing we can't accuse them of is paying for unnecessary streaming services. Just over three-quarters (76%) use a service that they don't pay for. At the other end of the spectrum, baby boomers are the most likely to pay for their own streaming services, with only 17% saying they mooch off others.
Those in Victoria are the most likely to use someone else's account (46%), with Western Australia coming in second (43%).
Susannah Binsted is the international PR manager at Finder. Susannah has a Bachelor of Communication and a Bachelor of International Studies from the University of Technology Sydney. See full bio
Fetch combines all your entertainment needs in a single box.
How likely would you be to recommend Finder to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Very UnlikelyExtremely Likely
Required
Thank you for your feedback.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.
Important information about this website
Finder makes money from featured partners, but editorial opinions are our own.
findershopping.com.au is one of Australia's leading comparison websites. We are committed to our readers and stand by our editorial principles.
We try to take an open and transparent approach and provide a broad-based comparison service. However, you should be aware that while we are an independently owned service, our comparison service does not include all providers or all products available in the market.
Some product issuers may provide products or offer services through multiple brands, associated companies or different labeling arrangements. This can make it difficult for consumers to compare alternatives or identify the companies behind the products. However, we aim to provide information to enable consumers to understand these issues.
We make money by featuring products on our site. Compensation received from the providers featured on our site can influence which products we write about as well as where and how products appear on our page, but the order or placement of these products does not influence our assessment or opinions of them, nor is it an endorsement or recommendation for them.
Products marked as 'Top Pick', 'Promoted' or 'Advertisement' are prominently displayed either as a result of a commercial advertising arrangement or to highlight a particular product, provider or feature. Finder may receive remuneration from the Provider if you click on the related link, purchase or enquire about the product. Finder's decision to show a 'promoted' product is neither a recommendation that the product is appropriate for you nor an indication that the product is the best in its category. We encourage you to use the tools and information we provide to compare your options.
Where our site links to particular products or displays 'Go to site' buttons, we may receive a commission, referral fee or payment when you click on those buttons or apply for a product.
When products are grouped in a table or list, the order in which they are initially sorted may be influenced by a range of factors including price, fees and discounts; commercial partnerships; product features; and brand popularity. We provide tools so you can sort and filter these lists to highlight features that matter to you.
Please read our website terms of use and privacy policy for more information about our services and our approach to privacy.
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
