Top stores like H&M for affordable fashion in Australia 2025
Love H&M? You'll love these 8 stores just as much.
H&M is one of the biggest fashion retailers in the world. It is best known for its affordable, high-quality and fashion-forward styles. Whether you're looking for a chic jumpsuit or quality basics and functional gym wear, H&M caters to all tastes, styles, and occasions for women, men, children and babies.
If you are looking for affordable clothing that nails all the latest trends, check out these online retailers. You may see some of your favourites, but you may discover a new store that you are bound to fall in love with.
Edit product setTop 8 alternative stores like H&M
THE ICONIC
THE ICONIC is a shopaholic's haven with hundreds of local and international brands available including Nike, Camilla & Marc, Sass & Bide, Adidas, G-Star Raw, Ben Sherman, C/MEO COLLECTIVE and J Brand.
- Free shipping on orders over $75
- 15% off for students
- Free returns for 30 days
- Sign up for THE ICONIC newsletter and get $10 off your next order
- Gift cards available
ASOS
ASOS offers fashion, footwear and accessories similar to H&M. The fashion retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.
- Free standard shipping for orders over $80
- For returns, ASOS offers same-day courier pick up, Australia Post or Parcel Point drop-off
- 10% off for students
boohoo
The #1 alternative to H&M, boohoo brings you the latest in both men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone.
- Daily deals
- 28-day returns
- 20% off for students
PrettyLittleThing
Whether you’re looking for a cute dress for a first date or a denim pinny for your next summer festival, you’ll always be ahead of the fashion pack with PrettyLittleThing.
- Delivered within 4 working days
- FREE Doddle Returns to all UK customers
- 28-day returns
Cotton On
For trendy basics and comfortable styles, try Aussie-staple Cotton On. Similar to H&M this retailers has a focus on fashion and affordability - meaning you can nail that perfect look without breaking the bank.
- Free shipping on orders over $60
- Shop multiple stores at once - Cotton On Body, Rubi Shoes, Typo and Cotton On Kids
- In-store returns available
Target
Target is a low-cost Australian department store. The Target mission is to offer customers a diverse range of fashionable clothing, durable footwear, the latest homewares and kids toys.
- Free home delivery on orders of $60 and above
- Huge range of products.
- Lay-by services available.
David Jones
Be a reigning supreme for fashion with David Jones wide selection of comfortable clothes and trendy accessories.
- Free standard delivery when you spend $50 or more
- Delivery within 3-7 business days
- 30-day returns
Showpo
Whether you've got a wedding to go to or maybe a night out in the city, Showpo always have the perfect dress.
- Free shipping on orders over $50
- 10% off for students
- 14-day returns
Which retailers offer free delivery?
- THE ICONIC: Free shipping on orders over $75
- ASOS: Free shipping on orders over $120
- Cotton On: Free shipping on orders over $70
- Target: Free shipping on orders over $60
- David Jones: Free express shipping on orders over $100
- Showpo: Free shipping on orders over $50
Want to shop at fashion stores like H&M for less? Use one of our coupons
Code
exclusive
10% off all items
Apply the code at checkout to get 10% discount on all raw denim and untreated denim at G-Star Raw. Introduced 3D denim construction for a more ergonomic fit. Valid for a limited time only. T&Cs apply.
Code
exclusive
15% off full-priced items
Apply the code at checkout to get 15% off full-priced on diverse range of clothing, including jeans, jackets, shirts and accessories at G-Star Raw. Uses high-quality denim and other durable materials. Valid for a limited time only. T&Cs apply.
Deal
Up to 50% off sale items at Princess Polly
Enjoy up to 50% off on sale items at Princess Polly! Score amazing deals on trendy clothes, stylish accessories, and more. But hurry—these deals won't last forever! While stocks last. T&Cs apply.
Deal
Up to 60% off further reductions + extra 25% off full-price apparel
Don't miss out on huge discounts at New Era Cap where you can get up to 60% off sale headwear and accessories, plus an extra 25% discount on full-price clothing. Valid for a limited time only. T&Cs apply.
Deal
Up to 70% off men's final sale
Hurry while stocks last at Boody. T&Cs apply.
Deal
Up to 70% off activewear
Get up to 70% discount on tank tops, tights, jackets, and other activewear for men and women at Boody. Limited offer and while stocks last. T&Cs, exclusions apply.
Code
exclusive
12% off sitewide at Outland Denim
Enjoy 12% discount on ethical denim shorts, jackets, dresses and more at Outland Denim. Simply use the code at checkout. Limited time only. T&Cs apply.
Code
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22% off jewellery at ARTICLE22
Score 22% off on rings, necklaces, earrings and bracelets at ARTICLE22. Simply apply the code at checkout. Limited time only. T&Cs apply.
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20% off organic maternity wear, loungewear, pyjamas at BJ's PJs
Get your organic maternity wear, loungewear, pyjamas, men's shorts, T-shirt and pants for less at BJ's PJs. Simply apply the promo code at checkout. Valid for a limited time only. T&Cs apply.
Code
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15% off ethical clothing and footwear at Etiko
Enjoy 15% discount on organic and vegan clothing, footwear, and underwear for men and women at Etiko. Simply apply the promo code at checkout. Limited time only. T&Cs apply.
Code
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15% off at Afends with code AFENDSFINDER15
Save 15% on men's and women's dresses, tees, skirts, jeans, shorts and more at Afends. Simply use the code AFENDSFINDER15 upon check out. Limited time only. T&Cs apply.
Code
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20% off bedding, bath, basics and more at Bhumi
Enjoy 20% discount on beddings, bath, basics, sleepwear and more at Bhumi. Simply apply the promo code at checkout. Valid for a limited time only. T&Cs apply.
Deal
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15% off NAE vegan shoes with code NAEFIND15
Apply the promo code at checkout and enjoy 15% off NAE vegan shoes. T&Cs apply.
Code
15% off with ORGFINDER15 at Organique
Save 15% on sustainable athleisure wear when you use the code ORGFINDER15 at Organique. T&Cs apply.
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20% off sitewide at Nat'v Basics
Enjoy 20% off sustainable underwear, bodysuits, accessories, and more when you use the code at Nat'v Basics. Valid for a limited time only. T&Cs apply.
Deal
Up to 60% off selected styles
Enjoy savings on clothing, shoes, accessories and more for men, women and kids at H&M. Hurry while stocks last. T&Cs apply.
Deal
Up to 50% homewares, fashion, beauty and more
Score huge discount on women's, men's & kids' clothing, homewares, toys, beauty brands, tech and more at Myer. Hurry, limited time only. T&Cs apply.
Deal
exclusive
5% off with code: FINDER5
Enjoy 5% discount on men's suits, shirts, accessories, shoes, and more at Peter Jackson when you apply the code FINDER5 at checkout. T&Cs apply.
Deal
Up to 70% off sandals & sliders
Shop and enjoy up to 70% off selected sandals and sliders at boohooMAN. While stocks last. T&Cs apply.
Deal
50% off selected men's footwear
Don't miss out, shop 50% off selected styles at New Balance. Valid for a limited time only. T&Cs apply.
Deal
Up to 70% off: Plus size Clearance Clothing
Get up to 70% off tops, dresses, lingerie, shoes and more at Taking Shape. Hurry, while stocks last. T&Cs apply.
Deal
Up to 78% off sale
Enjoy 78% discount on selected styles at on sale at FortunateOne. Exclusions, T&Cs apply
Deal
Get up to 50% off sale items
Get up to 50% off in the PE Nation sale. Limited stock levels.
Deal
Up to 20% off sale
Shop the sale section at Little Party Dress and save up to 20% on dresses, pants, jackets, tops and more. While stocks last. Exclusions, T&Cs apply.
Deal
Up to 55% off women's sale
Get up to 55% off from the finest designers, including ASICS, P.E Nation, and Versace at FARFETCH. While stocks last. T&Cs apply.
Deal
Up to 86% off everything sale
Shop the sale section at boohoo and enjoy up to 86% off dresses, jumpsuits, blazers and more. While stocks last. T&Cs apply.
Deal
Up to 93% off sports gear, apparel, and more
Enjoy huge discounts on a variety of sports gear, equipment, apparel, and more at Decathlon. While stocks last. T&Cs apply.
Deal
Bobbi Gumboots from $159.95 + FREE delivery
Shop the Bobbi Gumboots, available in different colours and sizes, starting at $159.95 and get FREE delivery at Merry People. While stocks last. T&Cs apply.
Deal
Up to 60% off sale
Enjoy up to 60% on selected designer items from Off-White, Valentino, Loewe, Balmain, and more at NET-A-PORTER. Limited time offer and while stocks last. T&Cs apply.
Deal
Up to 70% off Bonds outlet
Your last chance to shop these items! From bras, and undies, to socks and trackies, find all your essentials here at BONDS. While stocks last. T&Cs apply.
Deal
Shoes Sale: Footwear starting at $12
Find your new favorite pair of shoes today starting from just $12 at boohooMAN. T&Cs apply.
Deal
Up to 39% off sale
Shop the sale section at Nike and save up to 39% off shoes, activewear, hoodies, t-shirts and more. Hurry, while stocks last. T&Cs apply.
Deal
Up to 50% off Birkenstock
Get up to 50% off Birkenstock slides, sandals, shoes, and more at THE ICONIC. While stocks last. T&Cs apply.
Deal
Up to 63% off: Price Drop Sale
Save big daily with up to 63% off selected homeware, furniture, appliances and more at MyDeal. Hurry, while stocks last. T&Cs apply.
Deal
Up to 50% off sale
Shop the sale section at Quay and save up to 50% off select eyewear. T&Cs apply.
Deal
Up to 60% off outlet
Enjoy savings on selected outlet styles including dresses, tops, skirts and more at Dangerfield. Hurry, while stocks last. T&Cs apply.
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Bobbi kids gumboots for only $79.95
Meet your perfect everyday lifestyle gumboots from just $79.95 at Merry People. While stocks last. T&Cs apply.
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Billie Clogs for only $119.95
Shop Merry People's Billie Clogs for only $119.95. While stocks last. T&Cs apply.
Deal
30-50% off selected clearance clothing
Take advantage of huge savings at Target. Shop now. Limited time only. T&Cs apply.
Deal
Up to 50% off sale
Get up to 50% off selected styles while stocks last. T&Cs apply.
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