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Finder Whitegoods retailer Customer Satisfaction Awards 2024
We asked more than 10,000 Australians to rate their favourite brands – here are the best whitegoods retailer brands for 2024.
The Finder Customer Satisfaction Awards recognises Australia's best loved brands across over 100 diverse categories. We survey thousands of real Australians to understand how they feel about their recent product purchases, and use that information to reward the most popular brands.
In addition to the overall most loved brands, we have also awarded the brands that scored highest for value and reliability.
Here are all the winners in the whitegoods retailer category for 2024.
Most Loved
Appliances Online is the most loved whitegoods retailer brand of 2024 according to our extensive survey. It performed well in all metrics with particularly high scores for product range, customer service and product rating. It also received a 91% trustworthy rating, making it this year's undisputed winner.
Loved brand
The Good Guys was the second most loved brand in the whitegoods retailer category, with an average customer score of 4.43/5.
Bing Lee was the third most loved brand in the whitegoods retailer category, with an average customer score of 4.40/5.
Top Value
Appliances Online has been crowned Australia's top value whitegoods retailer brand, with an average score of 4.52.
Value
Bing Lee second highest score for value in the whitegoods retailer category, with an average customer score of 4.33/5.
The Good Guys third highest score for value in the whitegoods retailer category, with an average customer score of 4.26/5.
Most trusted
JB Hi-fi has been crowned Australia's most trusted whitegoods retailer brand, with an average score of 4.73.
Trusted brand
The Good Guys second highest score for trusted brand in the whitegoods retailer category, with an average customer score of 4.67/5.
Bing Lee third highest score for trusted brand in the whitegoods retailer category, with an average customer score of 4.63/5.
Legendary service
Appliances Online has been crowned Australia's top service whitegoods retailer brand, with an average score of 4.60.
Quality service
The Good Guys second highest score for service in the whitegoods retailer category, with an average customer score of 4.41/5.
Bing Lee third highest score for service in the whitegoods retailer category, with an average customer score of 4.33/5.
How we picked our Customer Satisfaction Award winners
Each year, thousands of Australians rate brands they've used as part of Finder's Customer Satisfaction Awards program. Each product category is scored across a range of metrics, including 'value for money', 'performance' and 'ease of use'. Finder worked with leading data, insights and consulting company, Dynata to survey customers and collect their responses.
Customers were asked to review a range of products they purchased or used recently.
The recency period varied from within the last year to within 5 years, depending on the category.
For each brand within a product group, a minimum sample size was established, with the sample sizing varying by product category. Brands that received fewer than 25 to 30 responses did not qualify for consideration for a Finder Customer Satisfaction Award. There was also a maximum limit of 35 responses per brand in each product category, with some exceeding this slightly.
We used the following metrics to assess brands, and asked customers:
if they thought the brand was trustworthy/reliable. This result was scored out of 5 as a percentage. For example, if 80% of customers said they thought a brand was trustworthy/reliable, it received a score of 4 out of 5.
how they would rate each brand overall on a scale between 1 and 5 and in terms of: 'Performance', 'Ease of use', 'Value for money' and any factors unique to each product category (for example, 'Cleaning and maintenance' for air conditioners).
The final scores were calculated as follows:
Award
Weightings
Most Loved (AKA 'Best')
The average of all metrics scored
Most Reliable
Whether or not the brand is trustworthy/reliable: 80%
All other pillars: 20%
Top Value
"Value for money" pillar: 80%
All other pillars: 20%
Legendary Service
"Customer service" pillar: 80%
All other pillars: 20%
Appliance Brand
The average score of all appliance categories. Brands considered for this award were required to reach the minimum quota in at least 8 sub-categories.
If a brand no longer exists in the market, they were disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name.
The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Survey customers received an incentive arranged by Dynata. Read our Advertiser Disclosure.
Chris Jager is the lead shopping editor at Finder, specialising in consumer technology and hunting down the best deals. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age.
Before joining Finder, Chris was the editor of Lifehacker Australia for five years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro 80s computers while juggling 3 TikTok-obsessed daughters. See full bio
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Loved brand
Value
Trusted brand
Quality service
